Writing & Tone Guide

This guide helps content authors keep a consistent language, spelling and tone across XtroEngine content. The goal is a clear, trustworthy corporate voice that follows Turkish spelling rules for TR content.

Tone

• Clear and plain: short sentences, minimal jargon; explain a term when it is needed.
• Trustworthy: avoid hype and unverifiable claims; prefer concrete, provable statements.
• Respectful and inclusive: address the reader directly; avoid exclusionary language.

Conventions

• The brand name is always written as XtroEngine.
• Numbers use a dot thousands separator and comma decimal in TR; currency shown after the amount.
• One H1 per page; headings in logical order; meaningful link text; descriptive image alt text.

This is an internal reference for the content team and is reviewed as content evolves.